Blog
Readability explained plainly — formulas, SEO, editing technique.
- 2026-04-23What Is the Flesch Reading Ease Score, Really?A plain-English breakdown of the Flesch Reading Ease formula, score bands, and what to actually do with a 60.
- 2026-04-23Flesch-Kincaid vs. Gunning Fog: Which Grade Level Score Should You Trust?The two most popular grade-level formulas disagree by 2 grades all the time. Here's why, and which one fits your use case.
- 2026-04-23How to Lower Your Writing's Reading Level (Without Making It Dumb)Five concrete edits that reliably drop a Flesch-Kincaid grade by 2–3. Tested on 40 sample paragraphs.
- 2026-04-23Does Readability Affect SEO? A Look at What Google Actually Cares AboutGoogle has never confirmed readability as a ranking factor. But it correlates with ranking. Here's what's really going on.
- 2026-04-23Passive Voice Isn't the Enemy (But It's Usually Wrong)Every editor tells you to cut passive voice. Here's when to actually use it, and when to rewrite.