Guides
Targets and techniques, by the kind of writing you do.
Marketers · Growth teams
How to Hit Flesch 70+ on a Marketing Landing Page
Concrete targets for hero, features, and CTAs. The numbers landing pages actually need.
Government · Nonprofit writers
Meeting Plain Language Requirements for Government Writing
Plain Writing Act targets, federal grade-level benchmarks, and how to pass a compliance review.
SEO writers · Content marketers
Readability Tuning for Blog Posts That Rank
Target scores by content type, how to handle jargon, and when readability stops mattering.
Newsletter writers · Email marketers
Email and Newsletter Readability: Why 60 Beats 80
Newsletter subscribers are smart. Condescending copy kills open rates. Here's the right target.