๐Ÿ“–Readability Grader
Newsletter writers ยท Email marketers

Email and Newsletter Readability: Why 60 Beats 80

Newsletter subscribers are smart. Condescending copy kills open rates. Here's the right target.

Email conventions say "write for 8th graders." It's bad advice for most newsletters.

Why 60 beats 80

Newsletter subscribers self-selected. They opted in because they like your topic and probably have domain knowledge. Writing Flesch 80 (6th-grade level) to a subscribed audience reads as condescending, and open rates trail off.

Target by newsletter type

โ€ข Morning Brew / industry roundup: 60โ€“65
โ€ข Substack personal essay: 55โ€“65
โ€ข SaaS product update: 65โ€“70
โ€ข Transactional email (receipt, confirmation): 70+ (readers scan)
โ€ข Welcome email: 70+ (first impression, no context yet)

Subject lines are a separate beast. They don't follow readability rules โ€” they follow curiosity and specificity rules. A 6-word subject line with one surprising word ("The number that killed my Friday") outperforms a clear 12-word description.

Technique: the "paragraph every 2 sentences" rule. Email readers scroll on phones. Paragraphs longer than 3 lines on mobile create a wall-of-text bounce. This isn't a readability-formula thing โ€” it's a format thing that makes readability easier.

Test your draft here before sending. Watch for: average sentence length above 18 words (break them up) and passive voice above 15% (rewrite).

โ†’ Grade your draft now